Calm
For companies that breathe
Work demands are constantly growing. Speed and quality keeps accelerating. Employees are constantly plugged in. At work. At home. It never stops. Today stress just isn’t just a problem it’s a crisis. Work/Life balance is at an all time low and with the stress of a worldwide pandemic everyone can benefit from a little Calm in their life.
We produced a Hero film for Calm. Aimed squarely at the fast paced business audience to explain their mental fitness platform that helps people focus, sleep, cope and learn.
Calm offers accessible, effective content to meet the needs of a diverse workforce. With access to an ever-growing content library from any device, any time. Listen to a sleep story from Harry Styles. To motivational classes from LeBron James. Or maybe find your core values and stay true to yourself with Matthew McConaughey.
To support this we followed up the Hero film with 6 short user case films that focus on the key challenges that employees face today. Managing stress, Motivation, Focus, Anxiety, Physical self-care and Sleep.
The result, best-in-class engagement and a spike in new users. So take some of the stress out work and add some resilience.
Calm. Bring it to your workplace.
Calm User Case films
Calm: Stress
Calm: Sleep
Calm: Physical Self Care
Calm: Motivation
Calm: Anxiety
Calm: Focus
Client: Calm
Agency: Velocity Partners
Role: Senior Art Director
Scope:
Concept
Treatment
Storyboard
Art Direction
Voice Over direction
Sound design
Team:
Doug Kessler
Vinny K-Maddage
Edu Escanho
Rob Sanderson
Daniel Bayle