Baby Björn

All you need is One

A new product film to promote the international launch of Baby Björn’s latest baby carrier ONE. To give an international tone the products name, ONE was translated into the local languages of the seven main markets. To re-enforce the name the numeral ‘1′ is incorporated into each opening graphic. With the product aimed at the fashion conscious new parent, a backstage scene was used to introduce the models and the child’s age.

A catwalk scene adds glamour and demonstrates the products unique four carrying options.

So all you need is One.